Entrepreneurship and Network

Gurrieri, Antonia Rosa; Lorizio, Marilene; Stramaglia, Annamaria

doi:10.1007/978-3-319-03428-7_1

Cited by 2 publications

(2 citation statements)

References 42 publications

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“…Currently, agritourism creates an alternative source of income for rural communities and has become a mature practice in many developed countries. It is being practised in many countries, such as Thailand, Malaysia, India, Nepal, Bhutan, and Indonesia, providing numerous benefits to rural communities (Gurrieri et al, 2014 ). Finally, there will likely be a tourism boom after the coronavirus pandemic is over.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

Zhao

Xue

Liu

et al. 2022

J Agric Environ Ethics

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This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature coordination concept, to the TPB. The study employs a questionnaire survey method and a sample of 640, which was statistically analysed through structural equation modeling (SEM). The results reveal that the “environmental values-attitudes-behavioural intentions” framework has scientific applicability in agritourism. Environmental values, measured through the variables environmental benefits and the human-nature coordination concept, are positively correlated directly or indirectly with agritourism consumption intentions, while attitudes and subjective norms serve as mediators. However, the mediating effect of perceived behavioural control is not statistically significant, indicating making efforts to influence attitudes and subjective norms is more useful for and effective in stimulating the public’s intentions towards agritourism. As this study tests the hypotheses with empirical data, it provides practical implications for policy-makers and programme managers.

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Section: Introductionmentioning

confidence: 99%

The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

Zhao

Xue

Liu

et al. 2022

J Agric Environ Ethics

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“…Rural development and for that matter the performance of rural farmer-entrepreneurs will largely depend on how effectively the players in the various agricultural sectors are be able to interact. The new era of agricultural paradigm means new agricultural governance that revolves around dialogue, agreement, inclusion, participation, involvement, cooperation, networking, coordination, multi-sector and responsibility (Gurrieri, Lorizio, & Stramaglia, 2014). Through this, agriculture becomes a “system,” which is able to strive in the midst of disagreements, and reinforces its stand in the supply chain.…”

Section: Introductionmentioning

confidence: 99%

Network reliance and entrepreneurial performance, the role of external networking behaviour and entrepreneurial orientation: the case of rural farmer-entrepreneurs

Udimal

Liu

Lou

2021

INMR

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PurposeThe purpose of this study is to specifically look at the relationship between reliable network reliance and entrepreneurial performance.Design/methodology/approachTo help achieve the study objective, 450 rural farmer-entrepreneurs from Jiangsu, Anhui, Guangxi and Zhejiang Provinces were randomly selected. The study concentrated mainly on entrepreneurs who have engaged in entrepreneurial activities the past five or more years.FindingsThis study’s findings show that network reliance has direct and indirect effects on entrepreneurial performance through external networking behaviour. The result further shows that external networking behaviour partially mediates the relationship between network reliance and entrepreneurial performance. On the moderation effect on entrepreneurial orientation (EO), the result reveals that it strengthens the relationship between external networking behaviour and entrepreneurial performance. The result shows that EO has a direct effect on entrepreneurial performance. The paper introduces behavioural component of network to entrepreneurial performance. The study concludes that external networking behaviour of entrepreneurs is key in entrepreneurship as it improves relationships among actors and thereby translating into an improved performance.Originality/valueThe paper brings to light the need to reconsider extension education by including elements of networking to enable rural entrepreneurs derive full benefits of their entrepreneurial ventures.

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Entrepreneurship and Network

Cited by 2 publications

References 42 publications

The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

Network reliance and entrepreneurial performance, the role of external networking behaviour and entrepreneurial orientation: the case of rural farmer-entrepreneurs

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