“…Identity is discussed in business and management research from a variety of different perspectives, including marketing and consumer research (Black & Veloutsou, 2017; Buil et al, 2016; Da Silveira et al, 2013), organizational behavior and change (Gioia et al, 2013; Pratt et al, 2016), entrepreneurship and family business (Anderson et al, 2023; Bettinelli et al, 2022; Leitch & Harrison, 2016), and online community interaction (Essamri et al, 2019; Harrison & Thomas, 2009). Driven by the fast evolution of information technology, scholars also draw increasing attention to the notion of digital identity in today's comprehensive data networks (Camp, 2004; Darvin & Norton, 2014; Mühle et al, 2018).…”