Entrepreneurial Venturing and Media Management

Will, Andreas; Brüntje, Dennis; Gossel, Britta M.

doi:10.1007/978-3-319-08515-9_11

Cited by 12 publications

(4 citation statements)

References 31 publications

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“…Hindle and Klyver (2007) associate cultural values with levels of innovation and entrepreneurship in societies and believe that cultural values impact on innovation and entrepreneurship. Will et al (2016) stress on the important role of media entrepreneurs towards finding solutions to the challenges of funding business models by the creation of novel and individual media services.…”

Section: Literaturementioning

confidence: 99%

User innovation in public service broadcasts: creating public value by media entrepreneurship

Khajeheian

Tadayoni

2016

IJTTC

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This research aims to understand how public service media can encourage media entrepreneurship in the society to enrich user innovations as a source of ideas, products, contents, talent and creativity. The assumption is that media entrepreneurs turn users into sources of external creativity and develop user innovations into professional content. This study follows a qualitative approach with a document study of Denmark's public service broadcast and two interviews. Findings indicate that the commitment to quality and professional content prevents managers of PSBs from outsourcing their production to media entrepreneurs, but they trust large media companies as external producers. This research contributes to the field by proposing that public service media can foster media entrepreneurship in a society indirectly and by creating demand for external sources of creativity. Large media companies that are contract-oriented, mediate the process of meeting those demand with media entrepreneurs.Reza Tadayoni is an Associate Professor at the Center for Communication, Media and Information Technologies, at Aalborg University. He holds a MScEE from Danish Technical University, specialised in broadband communication, and holds a PhD from DTU in the field of media convergence. His main research focus is on the ICT development and media convergence. He has participated in a number of Danish, European and international research projects and he has supervised a number of PhD projects and master and bachelor thesis, and he has published +100 of scientific papers and research reports.

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Section: Literaturementioning

confidence: 99%

User innovation in public service broadcasts: creating public value by media entrepreneurship

Khajeheian

Tadayoni

2016

IJTTC

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“…this book, as the title express, focuses on corporate entrepreneurship in media organizations. Will et al (2016) published a chapter entitled 'media venturing and media management' in the book 'managing media firms and organizations' that is edited by Gregory Lowe and Charles Brown, two presidents of European Media Management Association. in that chapter they used two subjects of opportunity and digital media product as the central topic of their chapter.…”

Section: A Review On Media Entrepreneurship Researchmentioning

confidence: 99%

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

Khajeheian

2018

administer

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El uso intercambiable de algunos términos que implican conceptos y construcciones diferentes ha sido un desafío para los estudiantes e investigadores principiantes. En particular, términos como "marco", "modelo" y "patrón" y los verbos como "diseñar", "identificar", "presentar" y "proponer" han sido utilizados en varios casos en sus diferentes significados y causan confusión para los investigadores. Este texto es un artículo conceptual que aclara el uso de dichos términos técnicos en investigaciones cualitativas en el área del emprendimiento de medios. De manera simple, define el marco como el límite y los límites de un fenómeno nunca estudiado que incluye factores y elementos; el modelo como una representación de la relación entre los factores y elementos que predice cómo funciona el fenómeno, y el patrón como un modelo previamente examinado con éxito que puede ser evaluado por los futuros investigadores. Luego se han sugerido los verbos apropiados para estos términos técnicos. Los hallazgos son aplicables en los medios de comunicación empresarial y áreas similares de investigaciones cualitativas, incluidas las industrias creativas.

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“…Diante de cenários econômicos cada vez mais competitivos, empreender se torna uma tarefa difícil quando não se consegue obter o crédito necessário para iniciar determinado projeto (Will et al, 2016). A partir desse percalço, empreendedores emergentes estão buscando alternativas para a falta de crédito por meio do crowdfunding (De Buysere et al, 2012).…”

Section: Introductionunclassified

O que torna uma campanha de crowdfunding de recompensa exitosa?

Felipe

Figueiredo

2021

Innovar

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Esta pesquisa buscou investigar quais elementos ligados ao perfil dos projetos de crowdfunding podem ser críticos para o êxito das campanhas de financiamento. A base de dados considerada pelo trabalho foi cedida pela plataforma Bookstart, na qual foram analisadas 151 campanhas de financiamento. Utilizou-se da modelagem Probit para estimar o efeito que a meta de financiamento, o tempo de exposição da campanha, o número de apoios e as recompensas prometidas em trocas das contribuições exercem sobre o êxito das campanhas. Como análise adicional e robustez, essas variáveis foram estimadas via regressão Lasso. Os principais resultados indicam que campanhas com metas financeiras mais altas são menos bem-sucedidas, por sua vez, campanhas que apresentaram maior tempo de exposição, aquelas que contabilizaram um maior número de apoios e ofereceram um maior volume de recompensas, revelaram-se mais exitosas. Assim, esse estudo recomenda que tais elementos, considerados críticos para o êxito das campanhas de crowdfunding, sejam gerenciados com a devida atenção dos empreendedores, dos gestores de plataformas virtuais e dos contribuintes, pois todos foram capazes de impactar o fundraising das campanhas.

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Entrepreneurial Venturing and Media Management

Cited by 12 publications

References 31 publications

User innovation in public service broadcasts: creating public value by media entrepreneurship

User innovation in public service broadcasts: creating public value by media entrepreneurship

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

O que torna uma campanha de crowdfunding de recompensa exitosa?

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