“…According to Meyer and Heppard [41], start-up costs include expenses before the starting date such as market research, registration fees, legal fees, office stationery, Z. WORKU 72 design and printing of corporate identity (business cards and letterheads), registration of a domain name and creation of a website, installations and utility connections (if moving into a new property), start-up inventory, cash reserve to support the company during the early months before sales reach break-even levels, current assets, such as fixtures and signage, office furniture and vehicle, and fixed assets.…”