Entrepreneurial prototyping: the role of purpose, prototype recycling, and skills bricolage
Steffen Paust,
Steffen Korsgaard,
Claus Thrane
Abstract:This paper explores how entrepreneurs engage in prototyping as part of the venture development process. We conduct a qualitative field study of 156 instances of prototyping across eight venture development processes. From a theoretical perspective, we build on alternative and complementary views of entrepreneurial action and their implicit modes of prototyping, emphasizing experimentation and transformation. Our findings identify three important themes in the prototyping process. These include purposes where t… Show more
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