Entrepreneurial Orientation on Business Success Through Innovation in Accounting Management of Small and Medium Real Estate Businesses in the Northeastern Region
Chayakon Rodvinit,
Yanin Tangpinyoputtikhun
Abstract:Purpose: This research investigates the role of effective organizational management, entrepreneurial orientation, and managerial accounting innovation in fostering business success among small and medium-sized enterprises (SMEs) in Northeastern Thailand's property development market.
Method: A quantitative research approach was employed, involving 400 entrepreneurs from real estate firms in Northeastern Thailand between January and March 2024. Data were collected using a questionnaire and analyzed using Conf… Show more
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