“…Furthermore, the payoffs of entrepreneurial action vary and include financial costs and benefits as well as non-financial motivational and emotional payoffs. For instance, many entrepreneurs are motivated by independence (McMullen, Bagby, & Palich, 2008), passion (Cardon et al, 2005), and the need for achievement (Shane, Locke, & Collins, 2003), all of which are challenging to quantitatively evaluate. In addition, sustainable and social entrepreneurs frequently have strong environmental and altruistic motivations (Mair & Marti, 2006;Miller, Grimes, McMullen, & Vogus, 2012;Patzelt & Shepherd, 2010;Peredo & Chrisman, 2006), which are, again, challenging to operationalize in quantitative terms.…”