Entrepreneurial marketing strategy on tempe sanan chips small and medium entreprises in Malang

Haryati, Novi; Surahman, Moch. Adi; Kurniawan, Miftakhurrizal; Amalia, Faizatul

doi:10.21776/ub.afssaae.2018.001.02.5

Cited by 4 publications

(4 citation statements)

References 1 publication

(1 reference statement)

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“…The higher improvement of the entrepreneurial marketing that is possessed by the business owner, the higher competitiveness industry will be in the future. This is supported by the result of research that capacity of entrepreneurial skill is the most important thing to be managed (Dwicahyo, 2012;Haryati, et. Al, 2018).…”

Section: Resultsmentioning

confidence: 78%

“…However, there are still threats, including incompatible government support such as LPG gas conversion and also threats from a very competitive market. Government support for the creation of fair trade and welfare of entrepreneurs is needed (Haryati, Surahman, Kurniawan, & Amalia, 2018) Entrepreneurial Marketing is a set of processes to create, communicate and provide value to customers and to manage customer relationships in a way that benefits the organization and stakeholders (Kraus, 2010) it is also an organizational function and, and it has the characteristics of innovativeness, risk-taking, proactiveness, and maybe done without controlled resources (Moral et al, 2010), According to Kotler & Armstrong (2012) in the early stages, when a company is small, flexible and willing to experience new things, a type of informal marketing is practiced and this will become Entrepreneurial Marketing. The emergence of the concept of entrepreneurial marketing is a response from several research results that show a mismatch between traditional marketing theory and marketing practices in small and medium-sized businesses, or SMEs (Ionita 2012).…”

Section: Introductionmentioning

confidence: 99%

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Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia

Haryati

Lilavalicakul

Surrahman

2019

APMBA

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Food processing agro-industry is a creative industry which immensely contributes to economic development, employment, and Gross Domestic Product (GDP) in Indonesia. Competitiveness is a combination of successful inside and outside of Small Medium Enterprise. Thus, this research aims to 1) get an overview related to the SME food sector and its competitiveness, and 2) understand the influence of entrepreneurial marketing and government policy to Tempe (soybean-cake) chips SME's competitiveness by using Structural Equation Model (SEM) toward MEA 2025. This quantitative research is using 64 soybean cake chips entrepreneurs as a sampled purposively. Data analyzed with Entrepreneurial Marketing concept in 7 dimensions, and SEM PLS to understand the relation between the important factors in developing the SME market. The result shows that the government policy is insignificant, influential policy but the effect is inconsiderably significant because there is technological assistance which is not targeted yet. Regarding capital, the craftsmen prefer using their owned-capital. The entrepreneurs expected for focusing on the service quality, raising the selling price while maintaining the quality, and innovating their business to have a different character than competitors. Good relationships with consumers must be maintained so that the loyalty customer can achieve.

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Section: Resultsmentioning

confidence: 78%

Section: Introductionmentioning

confidence: 99%

Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia

Haryati

Lilavalicakul

Surrahman

2019

APMBA

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“…Entrepreneurship or entrepreneurial orientation has a relation to performance (Haryati et al, 2018;Haryati et al, 2019). Entrepreneurial Orientation (EO) is often mentioned as an antecedent of growth, competitive advantage, and superior performance, and prior empirical research has often shown a positive relationship between EO and performance appears to exist.…”

Section: Variable Of Research Can Be Seen Inmentioning

confidence: 99%

Business Competitiveness Strategy of Processed Mushroom in East Java: A Resource-Based View Model Approach

Haryati

Salleh

Choirunnisa

2020

JAM

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Mushrooms are one of the strategic agro-industrial commodities in Indonesia. It is because the mushroom market share for consumption is very high. People consume mushrooms as a snack, side dishes, and also as a main dish. The mushroom business in Malang Indonesia is very lively, especially in this city, there are many students and employees as consumers who like snacks on the sidelines of their activities. Due to many of those industries, the SME of mushroom needs to increase the production. Leading competitiveness in the product are the factors that must be kept by companies to be successful in their business. This research aims to understand the effect of tangible resources, entrepreneurship orientation, business uncertainty on competitive strategy, and the influence of competitive strategy on the company’s performance. The research uses methods such as quantitative descriptive analysis and inferential (SEM) based on Partial Least Square (PLS). Strategic resources, entrepreneurial orientation, and environmental uncertainty of mushroom small-medium enterprises have a direct effect more than an indirect effect. Strategic resources have the strongest significance if it is compared to entrepreneurial orientation and entrepreneurial uncertainty. Further research is needed to see the effect of competitive strategy on business performance.

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“…Research about marketing and entrepreneurial orientation has already implemented in small business (Haryati et al, 2018) (Haryati, Lilavalicakul, & Surrahman, 2019). Marketing orientation has significant influence to business performance (Ngai, Jimmy, & Ellis, 1998).…”

Section: Introductionmentioning

confidence: 99%

Untitled

2021

JMO

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Farming is including a business entity because its activities include not only planting on land but also being able to maintain relationships that focus on business interests, such as increased sales and income. As the actor in the business, they are required to be able to have marketing and entrepreneurial skills so that their business performance can be sustainable. The purpose of the research is to understand the relationship between marketing and entrepreneurship to the farming performances, with organization innovation as intervening variables. It is quantitative research and has been conducted in Singosari sub district Malang, Indonesia. Analysis was done by SEM-PLS while 40 farmers were chosen purposively as respondent. The result shows that the Indonesian farmer has basic marketing and entrepreneurship orientation. Both of them has positive and highly significant with the value of 0,41 and 0,53 to farming performance. As an intervening variable, Organizational innovation has positively associated with farmer's performance. Improving the human resources of farmers has been a very important aspect of sustainable business and human resources itself in Agriculture. An experienced and trained farmer will be able to keep working event in an unstable situation.

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Entrepreneurial marketing strategy on tempe sanan chips small and medium entreprises in Malang

Cited by 4 publications

References 1 publication

Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia

Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia

Business Competitiveness Strategy of Processed Mushroom in East Java: A Resource-Based View Model Approach

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