“…Throughout the world, post-industrial cities 'wannabes' have embraced place promotion strategies so as to stay competitive and relevant in the quest for investment and consumption. Ranging from the more often cited examples of Glasgow (Ward, 1998), Birmingham (Ward, 1998) and Manchester (Quilley, 1999), to other more off-the-beatentrack case studies like Lodz (Young & Kaczmarek, 1999), Christchurch (Schollmann et al, 2000), New Orleans (Gotham, 2002), and Wollongong (Pawson, 1999), the place promotion literature has extensively examined how cities use various strategies of place promotion to market themselves for potential investment. On top of this, there is a similar thread of literature that focuses on the place promotion experiences of smaller towns.…”