Entrepreneurial Activity Dynamics That Enhance Tourism in Montijo Municipality

Abstract

Montijo municipality is in Setúbal district and belongs to Lisbon metropolitan area. Many new projects have emerged in the county related to tourism. However, the health crisis that plagued the world in early 2020 raised several concerns about the entrepreneurial activity of this municipality. Thus, this study has as main objective to broadcast the entrepreneurial activity that enhances tourism in Montijo municipality, before the health crisis and to present a reflection on the future of this activity in the post-COVID-19 era. It was possible to verify that the county has a set of positive indicators with regard to tourism activity and is one of the most dynamic at national level in terms of entrepreneurship. Besides that, the implementation of new business models, new products and services, new distribution and marketing forms, based on information and communication technologies can be very important to disseminate the region and to add value to the tourist experience and business, contributing to making the region a national reference of economic and social progress.