Entre la competencia y la supervivencia: nuevas estrategias digitales de la radiotelevisión pública vasca (EITB)

Bartolomé, Ana Mendieta

doi:10.5209/esmp.77487

Cited by 4 publications

(4 citation statements)

References 17 publications

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“…The project of a Basque OTT as a "Basque Netflix" was announced by EITB's director, Andoni Aldekoa, at a control commission of the Basque Parliament (the legislative branch of the Basque regional government) in May of 2021. The Basque OTT would include not only EITB's contents, but also the audiovisual productions originated in the Basque Country to promote the Basque culture and language [42]. Aldekoa said at commission: "We don't want to enter the platform scenario to compete with the private sector.…”

Section: Primeran: the Project Of A Basque Ottmentioning

confidence: 99%

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

Mendieta-Bartolomé

2024

The Future of Television and Video Industry

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The aim of this research is to analyze the digital transformation of the Basque Public Radio and Television (EITB) to face declining audiences and the competition of streaming platforms. The Basque television has witnessed the digitization process of the European Union and the loss of protagonism of traditional television due to the arrival of Over-The-Top platforms. Public Service Media (PSM) in Spain, including the Basque Public Television, have lost almost half of their audiences since 2004. In order to survive and target new audiences, the Basque Television has been forced to adopt different multiplatform and distribution strategies and focus on digital contents. What are the digital innovations implemented by the Basque Television? Have they been able to stop the audience drain? What results have been achieved by the new multiplatform and distribution initiatives? To answer these questions, this research analyzes data of social media and mobile applications, and the creation of the new EITB’s OTT Primeran. This work concludes that the Basque Television’s social media and mobile apps have experienced a significant increase of users, but audiences have not fully recovered and the competition of OTT platforms continues.

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Section: Primeran: the Project Of A Basque Ottmentioning

confidence: 99%

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

Mendieta-Bartolomé

2024

The Future of Television and Video Industry

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“…As for their platformization strategy, little research exists, although the prior literature has noted that Spanish regional PSM is experimenting innovation with some difficulties (Fernández-Quijada et al, 2015;Izquierdo-Castillo & Miguel-de-Bustos, 2021;Mendieta-Bartolomé, 2022). Thus, all corporations have their own VoD websites, mostly providing only the content previously broadcasted on linear platforms (Gómez-Domínguez, 2016;Larrondo-Ureta, 2016).…”

Section: The Case Of Regional Public Service Media In Spainmentioning

confidence: 99%

New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process

Cañedo¹,

Campos²,

Centellas³

et al. 2023

Estud. mensaje periodís.

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The current global media scenario, dominated by private transnational conglomerates that operate in a multiplatform context, brings the debate on the future of public service media (PSM) back to the fore. These operators are facing a redefinition of their operational strategy, not only in their linear broadcasting but also in the online space. Through in-depth interviews with the digitization managers, this article studied the case of Spanish regional PSM to analyze how these corporations are adapting to the new scenario through the development of their own video-on-demand (VoD) websites. The results show that these corporations are in their infancy in the platformization experience, operating without a sound strategy. In addition, this study identifies how the dilemmas historically faced by PSM have been reconverted into emerging identity, economic, and legitimacy challenges that require new strategies.

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“…En este sentido, dentro del abundante corpus sobre MSP, las cadenas autonómicas públicas han sido estudiadas desde diferentes perspectivas entre las que destacan los flujos de convergencia (López-Olano, Soler Campillo y Marzal Felici, 2022;Del Campo Lozano y Fernández-Gómez, 2020;Fontenla Pedreira, 2019;Rodríguez Castro y López Golán, 2018;Gómez-Domínguez, 2016) o las audiencias (Mendieta Bartolomé, 2022;Latorre-Martínez, Orive-Serrano e Íñiguez, 2018;Medina, Portilla, 2016). Mención especial merecen los informes realizados por diferentes investigadores en el marco del proyecto "Los retos de la televisión pública ante el Mercado Único Digital Europeo estrategias multipantalla, innovación y renovación de los mandatos del servicio público" (2021), dirigido por la profesora Carmina Crusafón (Carniel Bugs, 2021;Crusafon Baqués, 2021;Rubio García, 2021o Subires Mancera, 2021.…”

Section: Palabras Claveunclassified

La televisión más allá de la televisión: YouTube y los canales autonómicos

González-Neira

Salinas

2023

Doxa Comunicación

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Los canales de televisión lineal se han visto obligados a replantear su estrategia de difusión ante la llegada de nuevos actores emisores. Esta investigación aborda el estudio de la oferta y consumo de vídeos en YouTube procedentes de las cadenas autonómicas que conforman FORTA (Federación de organismos de radio televisión autonómicos) y que están condicionadas por unos presupuestos y recursos muy diferentes a otros actores audiovisuales. En una primera fase se realiza un estudio de la oferta de estos canales en dicha plataforma. Posteriormente se monitoriza el consumo y se contrasta con los datos de audiencia que recoge comScore, con el fin de comprobar la estrategia de estos emisores tradicionales hacia la apertura de nuevas ventanas de visionado. Los resultados indican que existe una gran variedad de modelos de oferta, con una ausencia de contenido exclusivo. El acceso desde el smartphone es mayoritario.

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Entre la competencia y la supervivencia: nuevas estrategias digitales de la radiotelevisión pública vasca (EITB)

Cited by 4 publications

References 17 publications

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process

La televisión más allá de la televisión: YouTube y los canales autonómicos

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