This paper introduces anew,concept-based method for measuringvariation in the use and success of loanwordsb yp resentingt he results of ac asestudyon149 English person referencenouns (i.e. common nouns used to designatep eople, sucha smanager)i nD utch.W ith this paper,w ei ntroducef our methodological improvements to current quantitative corpus-based anglicism research,based on the general tenets of Cognitive Sociolinguistics (Geeraerts 2005;Kristiansen and Geeraerts 2007;Geeraerts 2010;Geeraerts et al. 2010): (1) replacingraw frequencyasasuccess measurebyaconcept-based onomasiological approach; (2)relyingonlargerdatasets and semi-automatic extraction techniques;(3) addingamultivariateperspective to the predominantlystructuralist orientation of current accounts;( 4) usingi nferential statistical techniques to help explain variation. We illustrateour method by presentingacase-studyonvariation in the success of English person referencenouns in Dutch.Generally, this article aims to show how aCognitive Sociolinguistic perspective on loanword research is beneficial for both paradigms.Onthe one hand, the concept-based approachprovides new insights in the spread of loanwords. On the other hand, attention to contact linguistic phenomena offersanew expansion to the domain of cognitive linguistic studies takingavariationist approach.In this paper,an ew concept-based method for measuringv ariation in the use and success of loanwordsi si ntroduced. We present the results of ac ase-study on 149E nglish person referencen ouns (i.e. common nouns used to designate people, suchasmanager)inDutch,arguingthat the success of the loanwordsis amultifactorial phenomenon, with success beingdetermined simultaneouslyby Unauthenticated Download Date | 6/24/16 11:12 PM 252 E. Zenner,D.Speelman and D. Geeraerts processingf actors, usage factors, structural factors, and cultural factors. In the present section, we position our studyagainst the background of contact linguistics.Section 2situates it in the context of Cognitive Sociolinguistics,with aspecial focus on the methodological requirements.Section 3introduces the data and Section 4presents the multivariateanalyses to whichwesubjected the data. Section 5formulates our conclusions.Likethe studyoflexical borrowinging eneral (Whitney 1881;Haugen1950; vanC oetsem 1988;F ield 2002;H aspelmath and Tadmor 2009), anglicism research has al ongstandingt radition in (historical) linguistics,w ith an otable rise in attention for the topic in the laten ineteenth and earlyt wentieth century (e.g. Dunger1 899;D eV ooys1 925). Today, anglicism research is still very muchinfashion. Especiallyinweak contact settings likeW estern Europe, where contact with English is typicallyr emotea nd primarilym ediated through the media (Onysko2009:58), English loanwordsare often subject to much(heated) debate.Most studies on anglicisms (in weak contact situations) center around one of four issues.Afi rstg oal is to provide ap recise definition of what an anglicism is (Nettmann-Multanowska2003;Onysko2007; Fischer 2008)...