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2012
DOI: 10.1287/serv.1110.0002
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Enterprise Transformation to Enable University–Industry Collaboration: A Case Study in Complexity and Usability

Abstract: Enterprises need to make continuous fundamental transformations—such as improving current business processes, performing entirely different tasks, and conducting automated business processes—to maintain or gain competitive advantage. These transformations may increase value or decrease time, costs, and uncertainties. However, it is difficult to choose transformations that deserve major investment without assessing the relative value of alternative transformations. Analyzing and redesigning business processes t… Show more

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