Enterprise Operational Resilience with Digitalization Approach amid the COVID‐19 Era: An Empirical Assessment

Abstract

The development of the COVID-19 pandemic has had a devastating impact on one Chinese city that has depended heavily on tourism, which is the core focus of the current study. This article uses phenomenological research methods in qualitative research to conduct semistructured and in-depth interviews with travel agency managers in China Highlights. Through the application of tourism resilience theory in the tourism crisis management domain, this article investigates the performance of China Highlights, a local tourism enterprise in Guilin, China, to restore the functioning and growth of the tourism industry in the postpandemic period. The results show that China’s tourism industry is in the early stages of the fast growth stage of economic recovery, and tourism enterprises are faced with a significant challenge in determining how to make sound business choices during the pandemic and after the crisis has passed. It proposes that the tourism resilient theory can serve as a modern crisis management model to facilitate tourism enterprises to revive their performance in times of hardship.

Can digitalization improve enterprise sustainability?–Evidence from the resilience perspective of Chinese firms

“…However, from the perspective of enterprise internal revolution, there is still little research on improving corporate resilience through digitalization. A few works of literature only discuss the positive impact of enterprise digitalization [ 12 , 13 ]. In addition, existing literature only discusses the influence mechanism of digitalization on firm resilience from the perspectives of enterprise digital innovation [ 14 ], human capital [ 15 ], and business networks [ 16 ].…”

Netographic narratives of user-generated travelogues on tourist destination image of Thailand

“…Netography is a research methodology that aims to provide a more comprehensive understanding of travel experiences and is frequently integrated into tourism branding strategies [ 70 , 71 ]. This approach considers services as the supportive process that ultimately creates value for tourists.…”

How Are Rural Homestays Achieving Sustainable Development in the Post-COVID-19 Period: Value Co-Creation by Operators, Tourists, and Government

“…Through questionnaire analysis, Jiao found that customer participation would have a positive impact on employees' performance, thereby improving enterprise performance [52]. For tourism enterprises, resilience is crucial for facilitating accurate forecasting after the COVID-19 pandemic [53]. Moreover, studies have indicated that social interactions can alleviate travel fatigue caused by COVID-19 [54].…”