Abstract:The purpose of this article is to generalize the approaches to managing the competitiveness of the enterprise, to theoretically justify and develop recommendations for forming the effective system of enterprise’s competitiveness management. The article examines the main aspects of the issue of managing the competitiveness of the enterprise in modern conditions. It generalizes the approaches to defining the essence of “management of enterprise’s competitiveness” category, from the standpoint of the process and … Show more
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