Enterprise Architecture Design In Sonic Advertising Company Using Togaf Framework

Abstract

In the contemporary landscape of intense business competition, effective advertising is paramount for the successful introduction of products. This study delves into the realm of Sonic Advertising, a prominent advertising agency situated in Purwokerto, with a specific focus on its print media advertising services. Despite the prevalence of the information technology era, Sonic Advertising has not fully embraced enterprise architecture, persisting with a reliance on manual processes. The research employs the TOGAF (The Open Group Architecture Framework) framework as a comprehensive tool to scrutinize and model the business processes within Sonic Advertising. The primary aim is to assess the company's current utilization of information technology and provide strategic guidance for the implementation of enterprise architecture. By doing so, the study aspires to contribute insights that can significantly enhance operational efficiency, positioning Sonic Advertising competitively in the dynamic business landscape. As the research unfolds, it seeks to shed light on the potential benefits and challenges associated with adopting enterprise architecture, ultimately offering valuable recommendations for navigating the evolving advertising landscape.