Ensuring the Financial Stability of the Enterprise With Performance Marketing Tools
Olena Vynogradova,
Ruslan Dymenko,
Olha Ihnatenko
et al.
Abstract:The study is devoted to the problems of the organization of the transition of the enterprise to the concept of performance-marketing, which allows to achieve stabilization of the financial stability of the enterprise in modern conditions. The purpose of the article is to investigate the essence of the concept of performance marketing and to develop a mechanism for the enterprise's transition to performance marketing as a condition for ensuring its financial stability. The article provides a description of the … Show more
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