Ensuring sustainable development in the countries of the world based on environmental marketing

Abstract

Purpose. The proposed article actualizes the expediency of developing a systematic approach to international marketing, pays attention to the concept of sustainable development. The purpose of the article is to form a systematic approach to the marketing of production based on the concept of sustainable development.Methodology. The methods used involve the structural observation of the countries' ratings on the key indicators level of the investigated distribution channels of products around the world. The method explains monitoring and evaluation of the policy of state support for environmentally friendly production; emphasizes distribution channels worldwide; obtains principles related to sustainable development and the global market place.findings. The results of the research represent the systematic approach to the strategic provision for sustainable development of the world market. The findings considered in accordance with the notion of the systematic approach aspects for the world mar ket and, in the conclusion, their general implications are explored in relation to the notion of the sustainable development.originality. New strategic approaches to the formation of a marketing complex for sustainable development have been investi gated and developed. The conceptual foundations for the sustainable development at the megalevel have been improved. Authors have created the systematic approach to the strategic provision for sustainable development by the international marketing at the megalevel.Practical value. The results of the study can be used by companies and enterprises in different countries of the world. The ob tained results could be taken into account by governments when developing and implementing new policy for transition economies considering the experience of countries with high indicators of sustainable development and distribution channels.

The achievement of the country’s sustainable development in the conditions of global threats

“…The analysis results are published in the form of research, which, in addition to the methodological aspects of analysis, contains detailed portraits (profiles) of the world [7][8][9]. N. Stukalo, M. Lytvyn, L. Golovko, L. Kolinets, Y. Pylypenko, have explored ensuring sustainable development in the world's countries based on environmental marketing [10]. M. Lytvyn has investigated the prospective scenarios for achieving sustainable development in the conditions of global challenges [11].…”

“…Stukalo et al have considered that «today, the marketing of sustainable development is used actively by the G7 countries. Big companies embody the principles and standards of eco not so much to improve their image as to make "sustainable" a significant component of their long-term strategy, considering this direction as a real source of competitive advantage»[10].The global challenge of 2020 was the COVID-19 pandemic, which led to the crisis of human development. The human development crisis is having a significant impact on…”