“…For example, Keep it Up!, an interactive online program focused on healthy sexuality, relationships, and preventing HIV was recently found to be feasible and acceptable among diverse YMSM, and produced a significantly lower rate of condomless sex relative to controls (Mustanski et al, 2013a). As MSM report that HIV prevention messages are important but overlook other psychosocial and contextual issues related to HIV transmission among gay and bisexual men (Thomas et al, 2012), tailoring messages to youth’s unique risk factors may better resonate with that individual, reduce risk of fatigue, and increase likelihood of adherence to HIV prevention behaviors (Flowers et al, 2001). …”