Career Centers are experiencing increasing demands to justify the cost of their services, document the effectiveness of their services, increase their use of technology, and provide a broader range of services. Given the limited personnel and funding associated with most Career Centers, and it can seem like an overwhelming set of demands to respond to. This article explores the use of the needs assessment as a tool to provide evidence of effectiveness, justify costs, and make effective decisions about the services they provide. This article will discuss the benefits of conducting a needs assessment, the process of developing and implementing a needs assessment using an needs assessment project conducted at a small, mid-western University.