Enriching strategic variety in new ventures through external knowledge

Larrañeta, Bárbara; Zahra, Shaker A.; González, José Luís Galán

doi:10.1016/j.jbusvent.2011.11.004

Cited by 56 publications

(33 citation statements)

References 81 publications

(133 reference statements)

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“…We proceeded as follows. First, we developed the questionnaire utilizing items and concepts from several existing previous studies (Larraneta, Zahra, & Gonzalez 2012;Narver et al 2004;Song & Montoya-Weiss 1998) (more details below). We then consulted the managers of various firms for translation accuracy, sequence, and the appropriateness of items to ensure that the survey corresponded to the actual conditions that firms face in China.…”

Section: < Insert Table 1 About Here >mentioning

confidence: 99%

“…We measured knowledge acquisition from social media using five items based on previous studies of knowledge acquisition (Larraneta, Zahra, & Gonzalez 2012;Tsang 2002;Zhou & Li 2012): (1) Our company has a process for continuously collecting information from customers using social media; (2) Our company has a process for continuously collecting information about competitor activities using social media; (3) Our company has a process for continuously collecting information from suppliers using social media; (4) Our company has a process for continuously collecting information from intermediaries using social media; (5) Our company has a process for continuously collecting information from governments using social media.…”

Section: Social Media Brand Innovation Drawing From the Knowledge-bamentioning

confidence: 99%

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Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen

Melewar

et al. 2015

Industrial Marketing Management

197

176

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Research Highlights:The present study focuses on the knowledge acquired from social media channels leading to brand innovation.Brand innovation is affected by both knowledge acquisition from social media and market orientation (pro-and reactive).Social media strategic capability acts as a moderator between knowledge acquisition, market orientation, and brand innovation.On social media, a customer's needs can be identified more comprehensively than that of the traditional setting.The context of social media provides a different set of rules for competition and strategic behavior. 4 AbstractThe study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China's online technology industry.Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positively affects brand innovation and acts as a moderator between knowledge acquisition, market orientation, and brand innovation. It further enhances both types of market orientations in achieving brand innovation, suggesting that on social media, a customer's needs, both expressed and latent (or unexpressed), can be identified more comprehensively than that of the traditional setting.Hence, the context of social media provides a different set of rules for competition and strategic behavior, which online technology ventures should note. Implications are useful to improve the current understanding of social media brand innovation strategy, here in China's dynamic social media scene.

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Section: < Insert Table 1 About Here >mentioning

confidence: 99%

Section: Social Media Brand Innovation Drawing From the Knowledge-bamentioning

confidence: 99%

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen

Melewar

et al. 2015

Industrial Marketing Management

197

176

View full text Add to dashboard Cite

show abstract

“…Specifically, experimentation refers to a series of trial and error changes pursued along various dimensions of strategy, over a relatively short period of time, in an effort to identify and establish a viable basis for competing (Chandler et al ; Nicholls‐Nixon, Cooper, and Woo ). The effectuation process as a series of experiments with business models allows new ventures to formulate and crystallize strategic goals in an unpredictable future (Chandler et al ; Larrañeta, Zahra, and González ). Given the turbulent business environment in transitional economies (Tan ), predetermined strategic goals do not always work well.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Effectuation, Exploratory Learning and New Venture Performance: Evidence from China

Cai

Guo

Fei

et al. 2016

Journal of Small Business Management

114

110

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This paper examines the effect of effectuation on new venture performance in the context of Chinese transitional economy. To determine how new ventures benefit from effectuation, we examine the role of exploratory learning as a key mediator. Using data from 266 Chinese new ventures, our results show that effectuation has a positive effect on new venture performance. Exploratory learning plays a fully mediating role in the relationship between effectuation and new venture performance. This empirical evidence contributes to the development of the theory of effectuation and also provides managerial guidelines for new ventures facing uncertain business environments like transitional economies.

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“…), and how interactions with other entrepreneurs and external stakeholders influence the development of early routines and strategies in their burgeoning ventures (Larrañeta et al . ; Santos and Eisenhardt ). In parallel to these cognitive developments, a growing number of scholars have paid increasing attention to the influence that affect, emotions, feelings, moods and other passions can have on entrepreneurship (Baron ; Cardon et al .…”

Section: Introductionmentioning

confidence: 99%

The Mind in the Middle: Taking Stock of Affect and Cognition Research in Entrepreneurship

Grégoire

Cornelissen

Dimov

et al. 2015

Int J Management Reviews

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In spite of substantial advances, entrepreneurship research on affect and cognition remains characterized by a multiplicity of theoretical approaches, methods, variables and measures. Although this multiplicity affords a lot of richness, it also poses potential risks – from the lack of a coherent knowledge base to the dangers of an atomistic evolution, with minimum exchanges between ‘siloed’ groups of scholars, limited theoretical integration and increased chances of redundant repetitions without real advances in understanding. To help guard against these risks and in order to augment the impact and value‐adding contribution of future research, the six papers in this special issue analyse the progress made in entrepreneurship research on (1) situated cognition, (2) fear, (3) how affective dynamics influences entrepreneurship, (4) intuition, (5) opportunity evaluation and (6) entrepreneurial team cognition. This short introductory essay builds on the synthesis of the literature to summarize ‘the road travelled so far’. The six papers forming this special issue are then introduced and their respective focus and contributions are detailed. The authors conclude by reflecting on these papers’ implications, and offer a number of observations about future research and the ‘road ahead’.

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Enriching strategic variety in new ventures through external knowledge

Cited by 56 publications

References 81 publications

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Effectuation, Exploratory Learning and New Venture Performance: Evidence from China

The Mind in the Middle: Taking Stock of Affect and Cognition Research in Entrepreneurship

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