Enoturismo y promoción del territorio. Análisis comparativo entre el nuevo y el viejo mundo del vino

Contreras, Daniel; Thomé-Ortíz, Humberto; Medina, F. Xavier

doi:10.25145/j.pasos.2020.18.032

Cited by 4 publications

(2 citation statements)

References 18 publications

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“…In the case of California (United States of America), the Napa Valley alone generated $54.8 billion for the state in 2021, as well as 875,000 direct and indirect jobs [ 4 ]. These countries are included in the so-called New World countries and are the pioneers in terms of vineyard technification and innovative practices in the development of wine tourism [ 5 ]. Old World wine-producing countries, on the other hand, such as France, Italy and Spain, are characterized by the maintenance of traditional methods of wine production, as well as a low level of dynamism in wine tourism [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

Analysis of the structure of scientific knowledge on wine tourism: A bibliometric analysis

Marco‐Lajara¹,

Martínez‐Falcó²,

Millán‐Tudela³

et al. 2023

Heliyon

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Section: Introductionmentioning

confidence: 99%

Analysis of the structure of scientific knowledge on wine tourism: A bibliometric analysis

Marco‐Lajara¹,

Martínez‐Falcó²,

Millán‐Tudela³

et al. 2023

Heliyon

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“…Tourism is considered vital for the economic welfare of rural communities [33]. Moreover, as De Jesús-Contreras and Thomé-Ortiz [34] indicate, wine tourism is a more modern type of tourism that assists the development of rural tourist areas that are associated with the wine industry. For Baraja et al [35], over the last four decades, the wine sector and wine tourism have become key components of the rural economy in many areas of Spain.…”

Section: Introductionmentioning

confidence: 99%

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

et al. 2021

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In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.

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Impacto del marketing sensorial en decisiones del turista gastronómico en restaurantes

Aragón

Giménez²,

Copeiro-Fernández³

et al. 2022

Redmarka Rev Mark Apl

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El objetivo principal de este trabajo es conocer los efectos del marketing sensorial sobre las decisiones de los clientes de restaurantes al hacer turismo gastronómico. La metodología utilizada es de tipo cuantitativo, a partir de los resultados de una encuesta, a los que se ha aplicado análisis estadístico descriptivo y bivariado. Los principales resultados indican que el 32,30% de los participantes señala al turismo gastronómico como uno de sus motivos preferentes para viajar a un destino y que el 35,2% estaría dispuesto a pagar más por una experiencia multisensorial en un restaurante. Se concluye que las empresas e instituciones involucradas en un sector tan competitivo deben apostar firmemente por la utilización de las técnicas propias del marketing sensorial, pues los turistas gastronómicos muestran preferencias sensoriales muy concretas sobre determinados aspectos relacionados con la vista (luz), olfato (olores más o menos fuertes), gusto (platos), oído (música ambiental) o tacto (materiales).

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Enoturismo y promoción del territorio. Análisis comparativo entre el nuevo y el viejo mundo del vino

Cited by 4 publications

References 18 publications

Analysis of the structure of scientific knowledge on wine tourism: A bibliometric analysis

Analysis of the structure of scientific knowledge on wine tourism: A bibliometric analysis

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

Impacto del marketing sensorial en decisiones del turista gastronómico en restaurantes

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