<p><em>Zakat is an obligation of a Muslim and is included in the five pillars of Islam. Zakat has a strategic role, namely helping the government handle the poor. This study describes collecting zakat funds in the Amil Zakat Agency of Tana Toraja Regency, a Muslim minority area. </em> <em>In this study, the method used was qualitative where the researcher conducted direct interviews with the respondents.</em> <em>The results showed that the fundraising strategy at the National Amil Zakat Agency in Tana Toraja Regency was not optimal.</em> <em>Therefore, </em> <em>the</em> <em> researcher</em> <em> recommends</em> <em> that</em> <em> Amil BAZNAS Tana </em> <em>Toraja</em> <em> Regency</em> <em> hold</em> a<em> digital </em> <em>fundraising</em> <em> training </em> <em>for</em> <em> zakat.</em></p>