The social ecological perspective is a holistic approach designed to study the interrelation of humans and their physical and social environments. It is based on the ecological models of urban sociology and general systems theory. Bronfenbrenner, McLeroy, and Stokols are credited with having created social ecological models that have found wide application in education, health sciences, politics, psychology, and sociology. The social ecological models identify and analyze the interplay of interpersonal, community, organizational, and cultural factors associated with the social and physical environments over a period of time. The influence of these factors can be top‐down, bottom‐up, or multidirectional. Analysis of the interaction at the various levels and between the levels provides a deeper understanding of how and why multiple factors influence human behavior and communication. That is why the social ecological perspective provides a deeper and richer understanding of intercultural communication contexts.