Enhancing the Mobile User Experience Through Colored Contrasts

Abstract

This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on intention to revisit, buy on, and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed, and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. Three-hundred twelve valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website's color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

“…Väätäjä and Roto [28] recommend mobile questionnaires for mobile UX evaluation, but point out that in the design of the questionnaires, one must pay special attention to the clarity and simplicity of the structure including questions, icons, items and scales. Pelet and Taieb [29] focus on mobile application design to promote UX, with recommendations on how color contrast can be used to impact the positive effects on behavioral intentions. Furthermore, Dirin and Nieminen [30] propose a usability and UX framework for mobile learning applications.…”

Towards Effective Visual Communication with Positive user Experience: High Contrast and Visibility vs. user-Friendliness/Positive Perception

“…Habituation effects can be overcome by altering the type, magnitude, or schedule of a stimulus within a website 11 . One strategy to design effective visual messages is to use an appropriate contrast-based color combination 12 . As has been shown, contrast can influence behavioral intentions 13 .…”