“…Automated usability tests have added momentum to this trend of limiting testers’ ability to observe the objects’ relations with anything but the user, removing any particularities of individual users from the results and analysis other than quantitative measures of their performance (Juristo, Moreno, & Sanchez-Segura, 2007; Mueller, Tamir, Oleg, & Feldman, 2009; Roder, 2012; Sivaji & Soo, 2011). Let us take as an example Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies (Albert, Tedesco, & Tullis, 2009), which discussed how to measure user behavior with the help of streamlined online interfaces.…”