Enhancing shopping experiences in smart retailing

An Omnichannel Retailing Operation for Solving Joint Inventory Replenishment Control and Dynamic Pricing Problems From the Perspective of Customer Experience

“…An analytical model, composed of independent retailers and manufacturers with online channels, was established to analyze the interaction between BOPS strategies and service decisions. Bourg et al studied smart retailing and proposed a SMARTBUY ecosystem, which is a hybrid retail model combining the appeal of traditional shopping with the benefits of online shopping [2]. This study outlined the functional aspects and the main architectural components of SMARTBUY.…”

“…The current research will benefit the existing literature from three aspects. To begin with, in terms of omnichannel retail enterprises strategy setting, this study quantifies the investment of consumer experience in operation ( [2], [7]). Secondly, combined with the optimal control theory, this study analyzes the optimal replenishment control and dynamic pricing strategies of omnichannel retail enterprises from a long-term perspective.…”

“…The associate editor coordinating the review of this manuscript and approving it for publication was Nasim Ullah . performance, pricing and advertising in attracting buyers [2]. Simultaneously, a study shows that 79% of retailers have difficulties and problems with omnichannel inventory management [3].…”

“…Recently, the issue of customer experience has become increasingly crucial and has received extensive attention. Due to the fact that a large majority of existing scholars have conducted empirical research on customer experience in omnichannel operation ( [2], [7]), this study quantitatively analyzed the influence of customer experience on the optimal control strategy. To close this gap, the current study contributes by conducting dynamic optimization from the perspectives of experience investment and controlling retailing system inventory cost.…”

Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması

“…Akıllı perakendecilik alanındaki araştırmaların daha çok tüketici davranışları üzerine yoğunlaştığı görülmektedir (Pantano ve Migliorese, 2014;Paydar, Endut, Yahya, ve Rahman, 2014;Pantano ve Priporas, 2016;Kim vd., 2017;Vazquez, Dennis, ve Zhang, 2017;Priporas, Stylos, ve Fotiadis, 2017;Roy, Balaji, Quazi, ve Quaddus, 2018;Bourg, Chatzidimitris, Chatzigiannakis, Galavas, Giannakopoulou, Kasapakiz, Konstantopoulos, Kypriadis, Pantziou, ve Zaroliagis, 2020;Chang ve Chen, 2021;Chen ve Shang, 2021;Lin, 2021). Ancak bildiğimiz kadarıyla mevcut araştırmaların çoğu akıllı teknolojilerle müşteri deneyiminden ziyade akıllı teknolojilerin benimsenmesini ve kabul edilmesini ele almıştır (Pantano ve Servidio, 2012;Rese, Schreiber, ve Baier, 2014;Priporas vd., 2017;Roy vd., 2018;Foroudi, Gupta, Sivarajah, ve Broderick, 2018;Roy, Singh, ve Shabnam, 2021).…”