Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge
Eman Ismail,
Mohamed H. Elsharnouby,
Mahmoud H. Abd Elaal
Abstract:PurposeThis study seeks to investigate the interrelationships among sector reputation, purchasing stock intention, sector engagement and attitude toward the sector. Moreover, it aims to explore the moderating role of sector knowledge in the indirect relationship between sector reputation and purchasing stock intention, mediated by sector engagement and/or attitude toward the sector.Design/methodology/approachDrawing upon the theory of planned behavior, the research framework is empirically tested. A survey inv… Show more
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