Enhancing Promotional Strategy Mapping Using the K-Means Clustering Algorithm to Raise Sales
Ahmad Fathurrozi,
Tri Ginanjar Laksana
Abstract:To enhance sales, organizations must improve the alignment of their promotional tactics. Enterprises have the ability to promote their goods in locations where there is demand for them. Facilitating the delivery of the goods would enhance the ease with which clients can carry out their purchases and sales transactions. A corporation's ability to strategically allocate its goods enables it to expand its operations. Prospective clients have a greater array of choices at their disposal than the total number of en… Show more
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