Enhancing local garlic industry performance through marketing chain analysis
Puspitasari,
A M Kiloes,
Y Saleh
et al.
Abstract:Ensuring the viability of local garlic businesses in Indonesia is contingent on the strategic development of effective marketing approaches. The study aimed to conduct a comprehensive mapping and problem identification analysis within the marketing chain of domestically produced garlic sourced from various production centers across Indonesia. The selection of the respondents adhered to the snowball sampling method. Our investigation uncovered a pattern in Java, where a significant portion of high-quality garli… Show more
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