2012
DOI: 10.1080/09537325.2012.655414
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Enhancing innovation through learning: the roles of market orientation and interorganisational knowledge stores

Abstract: Drawing on the organisational learning theory, this study regards market orientation as a market-based learning and seeks to advance insight into how market orientation and interorganisational knowledge stores together affect different types of innovation. Our findings from a sample of 246 manufacturing firms provide supporting evidence for the positive effect of market orientation on both explorative and exploitative innovation. The effect of market orientation on innovation gets amplified when firms possess … Show more

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Cited by 10 publications
(10 citation statements)
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“…Such findings improved the understanding of how responsive and proactive modes of market orientation can affect incremental and radical innovation (to which exploitation and exploration innovation competences are required). Fang et al (2012) corroborate the positive effect of market orientation (responsive-proactive) on exploitation and exploration innovation activities. Consequently, the hypotheses are:…”
Section: Market Orientation and Innovation Competenciessupporting
confidence: 72%
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“…Such findings improved the understanding of how responsive and proactive modes of market orientation can affect incremental and radical innovation (to which exploitation and exploration innovation competences are required). Fang et al (2012) corroborate the positive effect of market orientation (responsive-proactive) on exploitation and exploration innovation activities. Consequently, the hypotheses are:…”
Section: Market Orientation and Innovation Competenciessupporting
confidence: 72%
“…Baker and Sinkula (1999) give empirical support to the idea that a firm's market orientation enhances organisational innovativeness and new product success. The ability to gather and use information about the present and the future is what enables market orientation to relate and enhance exploitative as well as explorative innovation (Fang et al , 2012). This study sees the market as a driving force behind innovation.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…A second and broader group of works has shown a positive relationship between exploitation and exploration (e.g., Auh & Menguc, 2005; Bierly et al, 2009; Clausen et al, 2013; Fang et al, 2012; Im & Rai, 2008; Li & Huang, 2013; Rothaermel & Deeds, 2004), suggesting that firms can balance both of them. That is, they take advantage of stored knowledge and foster continuous improvements to achieve short-term performance and, at the same time, can develop new knowledge and technologies to improve their long-term performance (Benner & Tushman, 2003; Bierly et al, 2009; Lavie et al, 2011; Li et al, 2008).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Some authors make the distinction between monodextrous capability (to pursue either exploration or exploitation) and ambidextrous capability (capability to pursue simultaneously exploration and exploitation). In behavioural and cognitive studies ambidexterity is related to exploratory and exploitative ways of learning (Kostopoulos and Bozionelos, 2011), integrating knowledge from different sources to foster learning capabilities (Beckman, 2006, Lin et al, 2013, Fang et al, 2012. Examples of learning capabilities related to ambidexterity are absorptive capacity (Hoang andRothaermel, 2010, Andriopoulos andLewis, 2009), perspective taking (Litchfield and Gentry, 2010), and ambidextrous learning (Kang andSnell, 2009, Lee andHuang, 2012).…”
Section: Ambidexterity As a Higher Order Dynamic Capability For Innovmentioning
confidence: 99%