Enhancing Financial Advisory Services with GenAI: Consumer Perceptions and Attitudes through Service-Dominant Logic and Artificial Intelligence Device Use Acceptance Perspectives
Qin Yang,
Young-Chan Lee
Abstract:Financial institutions are currently undergoing a significant shift from traditional robo-advisors to more advanced generative artificial intelligence (GenAI) technologies. This transformation has motivated us to investigate the factors influencing consumer responses to GenAI-driven financial advice. Despite extensive research on the adoption of robo-advisors, there is a gap in our understanding of the specific contributors to, and differences in, consumer attitudes and reactions to GenAI-based financial guida… Show more
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