Enhancing Customer Engagement Through Consciousness

Grewal, Dhruv; Roggeveen, Anne L.; Sisodia, Rajendra S.; Nordfält, Jens

doi:10.1016/j.jretai.2016.12.001

Cited by 118 publications

(76 citation statements)

References 35 publications

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“…The retail industry of Pretoria West is highly competitive, as it is home to a wide variety of local and imported clothing, textile and footwear products from countries such as China, Bangladesh, India, Pakistan, Vietnam, Malaysia and South Korea. Customers switch retailers constantly in search of better value for money and quality customer services (Grewal, Roggeveen, Sisodia, & Nordfalt, 2017).…”

Section: Introduction and Background To Studymentioning

confidence: 99%

Factors that affect customer loyalty in small enterprises

Worku

2019

Innovative Marketing

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The study was conducted by collecting the data from 608 customers of migrant retailers working in the retail industry of Pretoria West in South Africa in order to identify socioeconomic factors that affect customer loyalty. Data was collected from eligible respondents by using a pre-tested, validated and standardised questionnaire of study that was self-administered by respondents. The study found that about 69% of customers were loyal to their retailers. About 68% of customers had a favorable attitude towards their retailers. About 68% of retailers used appropriate promotional measures for marketing their goods to potential customers. About 69% of retailers provided their customers with satisfactory quality of services. About 67% of customers were loyal to their retailers’ brands. Factor analysis was used for extracting 3 influential predictors of customer loyalty. These factors were entrepreneurial skills, marketing skills, and selling price. The percentage of variance explained by the 3 extracted factors was equal to 92.58%.

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Section: Introduction and Background To Studymentioning

confidence: 99%

Factors that affect customer loyalty in small enterprises

Worku

2019

Innovative Marketing

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“…In other words, while more corrupt large multinational companies may generate higher sales in riskier markets, they will become less profitable as the additional cost of paying for bribes will not be fully covered by higher prices or higher sales. Companies that are committed to reducing their environmental footprint and delivering positive benefits to the community enjoy a reputation as a good company among employees, customers, suppliers, investors, and community members (Grewal et al 2017). Reducing the regulatory risk of fines, shortening time, understanding and complying with regulations, and anticipating new regulations is just good management.…”

Section: Financial Risks In Smesmentioning

confidence: 99%

Leaders and financial risks in small and medium enterprises

Simionescu¹,

Kozharinov²

2019

Proceedings of the 4th International Conference on Social, Business, and Academic Leadership (ICSBAL 2019)

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This paper focuses on the issue of leaders and financial risks in small and medium enterprises (SMEs). Business leaders who are often the managers or owners of small enterprises are the first to face the risk and to suffer most severely from their outcomes. Thence, they need to be aware of all possible risks coming their way and to indicate them properly and in time. Nowadays, small companies mostly appear to suffer from operational risks and financial situation. We demonstrate that there is a need for instruments to promote and support the economic recovery of the SMEs in the European Union (EU) and several countries outside the EU. The central question at this point is whether they should be maintained once the recovery has fully stabilized. In terms of guarantees, we need convincing arguments as to why extending credit risk to taxpayers can lead to a solution to structural market failures. We employ the empirical model that reports the results of the econometric analysis of opinions of Slovak leaders regarding the highest financial risk in small and medium enterprises from Slovak Republic. Our results show that poor payment discipline of business partners and the dysfunctional capital market both constitute the highest financial risk for small business companies.

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“…The structure and components of trade are constantly changing and evolving. Grewal et al [1] pointed to five elements that will play roles in creating world trade in the future: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. Generally, alternative food systems link local producers to consumers, wherein people try to counteract environmental degradation, economic concentration, and dependence on global, homogeneous products in the agri-food industry [2].…”

Section: Introductionmentioning

confidence: 99%

Benefit Optimization of Short Food Supply Chains for Organic Products: A Simulation-Based Approach

Tundys

Wiśniewski

2020

Applied Sciences

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Creating alternative supply chains can help increase economic and social benefits for all beneficiaries of the supply chain. Alternative short supply chains for organic products are considered when seeking optimal scenarios to obtain the highest profit for producers, with maximizing profit being one of the main reasons for taking up business within this type of supply chain strategy. The aim of this study was to clarify the ideas of short food supply chains (SFSCs) and the organic production of food products and to indicate how economic benefits can be achieved in individual markets. The identified research gaps include the lack of a strong theoretical basis, as well as the lack of empirical studies concerning the multi-objective optimization of the economic effects of producers using computer simulation methods. However, the aim of this research was to identify the activities within such structures that can produce economic effects and influence the competences and soft relationships between the organizations participating in the chains. The adopted research methods included a critical analysis of the literature and the use of information technology tools and computer simulation. We found that computer simulation methods can lead to better decisions (to increase manufacturer benefits) regarding how to service selected markets within the SFSC. The most important limitations are the small territorial scope of the research and the consideration of only three of the most frequently purchased and manufactured products in Poland. This study was a pilot study, which will be developed further by the authors, from both a territorial and product point of view.

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Enhancing Customer Engagement Through Consciousness

Cited by 118 publications

References 35 publications

Factors that affect customer loyalty in small enterprises

Factors that affect customer loyalty in small enterprises

Leaders and financial risks in small and medium enterprises

Benefit Optimization of Short Food Supply Chains for Organic Products: A Simulation-Based Approach

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