Enhancing Consumer Visual Experience through Visual Identity of Dynamic Design: An Integrative Literature Review
Yu Mengyao,
Sazrinee Binti Zainal Abidin,
Nazlina Binti Shaari
Abstract:Issues: With the advent of the digital era, more than static visual identity design is needed to meet the aesthetic demands of contemporary consumers. This research explores enhancing consumer visual experiences through dynamic visual identity design. Methodology: By focusing on the elements and evaluation criteria of visual identity, along with relevant theories, this study establishes a conceptual framework emphasizing the significance of dynamic visual elements, visual experiences, and visual narratives. Th… Show more
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