Enhancing Business Decision Making through a New Corporate Reputation Measurement Model: Practical Application in a Supplier Selection Process
José Luis Galdón Salvador,
Gabriel Marín Díaz
Abstract:The importance of corporate reputation is a critical issue for business growth, sustainability, and success, as it represents a key intangible asset for the management of all companies. This business importance has its correlation in the academic and research field, where corporate reputation has a high number of publications in the literature. However, despite the importance of this concept, one of the great challenges of recent decades, and one that is still evident today, is how to measure corporate reputat… Show more
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