2021
DOI: 10.4018/978-1-7998-4849-3.ch009
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Enhancing Agricultural Entrepreneurship Through Mobile Applications in Greece

Abstract: The use of portable applications in the primary sector is undoubtedly an innovation that offers a truly important tool that helps farmers to utilize their farms and an approach to enhance agricultural entrepreneurship systematically and effectively. The chapter examined 10 agribusiness in the region of Western Greece and their owners were asked to manage their farms with the help of a “farm management” application for a period of 4-6 months. This case study focuses on assessment of mobile application usability… Show more

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Cited by 2 publications
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“…This generation is very interested in information technology and social media (Anwarudin and Haryanto, 2018). Knowledge and adoption of technology can make rural society more attractive for permanent residence and work (Pliakoura et al. , 2021b).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…This generation is very interested in information technology and social media (Anwarudin and Haryanto, 2018). Knowledge and adoption of technology can make rural society more attractive for permanent residence and work (Pliakoura et al. , 2021b).…”
Section: Discussionmentioning
confidence: 99%
“…This generation is very interested in information technology and social media (Anwarudin and Haryanto, 2018). Knowledge and adoption of technology can make rural society more attractive for permanent residence and work (Pliakoura et al, 2021b). For a young farmer, knowledge, a positive attitude and high competencies can enable him to find solutions to the agricultural problems he faces, to be more adaptable to changing agricultural conditions and to be able to deal with issues and to evaluate them properly (Anwarudin et al, 2020;Khatib et al, 2013).…”
Section: Discussionmentioning
confidence: 99%