Enhancing a mobile application with contextual information delivery using proximity beacon: a preliminary study at a tourist destination

Abstract

This paper presents the development of a mobile application with contextual information delivery using proximity beacon.The aim of this study is to help the tourism industry in attracting more visitors. To execute the functions, a prototype was developed and based at Melaka Zoo, Malaysia. There are two mobile technologies used in the development of the prototype namely geofence and proximity beacon using Bluetooth. There are three phases involved in developing the prototype; feasibility study and requirement analysis, design, and development and testing. The functionality and the network performance of the developed application was successfully tested and validated. All designed and developed functions of the application were working correctly. In addition, the network performance of geofence and beacon were acceptable. Further work is recommended to ensure that the application can be applied successfully in other domains such as smart campus, smart home and smart mall applications. Besides, the development can be extended to the iOS platform.

The Effect of Applying Geofencing Technology on the Egyptian Customers' Purchasing Intention to Tour Services

“…On the other hand, tourism sector has been negatively affected as many economic sectors by the COVID-19 pandemic; which has led to closures of various tourism businesses. In this regard, tourism industry needs innovative strategies in order to survive (Buja, et al, 2021;Saxena, 2021). Geo-fencing can be adopted as a locationbased marketing technique by tour services" providers to push offers of tour packages via in-app messages in geographical areas called geo-fences (Garg et.…”

“…According to table (2), which demonstrates the demographic data of the respondents, most of the sample were female with an overall percentage 57.4%. Almost 70% of the sample was from 20 to 40 years.…”