Enhanced TODIM method based on VIKOR for interval neutrosophic MAGDM and applications to brand competitiveness evaluation of manufacturing enterprises
Peixi Sun,
Yixuan Wang,
Jaehoon Song
Abstract:A brand is an enterprise’s market image and huge intangible assets. A brand is an enterprise’s market image and huge intangible assets, and it is also a comprehensive embodiment of an enterprise’s core competitiveness. Therefore, continuous improvement of brand competitiveness undoubtedly has far-reaching significance for manufacturing enterprises. Using the brand competitiveness evaluation index system and selected evaluation methods of manufacturing enterprises constructed in this article, the brand competit… Show more
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