“…Some have even suggested that this phenomenon might even be a biological marker for the condition [46]. This hypersensitivity is not confined to the rectum [47], and there is now evidence that IBS patients react more to other external stimuli, such as sound [48][49][50], and the co-existence of fibromyalgia with IBS [51] is suggestive of a more generalized hypersensitivity, which also involves the central nervous system [52][53][54]. We have recently been studying the role of color and imagery in IBS in two ways [55,56]: firstly, by having a medical artist paint, in watercolor, the images which patients have of their illness [56] and secondly, by developing an instrument, called the Manchester Color Wheel [57], which enables individuals to choose a color in relation to a question such as ''color of mood?''…”