English for Market Research Report Writing: Course Design

Abstract

At undergraduate and postgraduate levels in business schools, lecturers often provide students with a suggested structure for a market research report assignment. Thereafter, the students are left to independently master the appropriate register and the technique of writing for this genre. While many students may learn to be good at business studies, they might fall short in writing despite having to produce several reports at university level. One of the reasons for this shortfall may be that some of the students may lack the confidence to produce reports which meet academic or professional standards in the English language. A short English for Specific Purposes (ESP) course that addresses the technical writing needs of business students as an option or add-on course to undergraduate and postgraduate business curricula could provide the simple solution. It could even be formalised as a credit bearing course to motivate students to undertake it.With a view to the above, as a pilot ESP module, a 15-hour English for Market Research Report Writing Skills course was designed to try and meet the specific needs of undergraduate market research students at the Warwick Business School (WBS). It was intended to be taught under the auspices of the Warwick Skills Certificate Programme at the University of Warwick in the United Kingdom (UK).