English for Business Purposes in the Context of Printing Institute Students

Abstract

This article summarizes the findings of a broader study that has examined the practice of English (Business English) courses in the context of polytechnic students, especially studying printing technology at Sivakasi Institute of Printing Technology (SIPT). This research work aims to assess students' Business English needs in terms of business communication abilities. The informants were 172 undergraduates from SIPT, Sivakasi, Tamil Nadu, India. The findings imply that existing Business English curricula did not adequately address the learners' actual needs. The findings suggest some improvements that may be necessary to ensure the successful implementation of Business English courses. The Business English courses, in particular, are to be improved and broadened in terms of specialized study abilities to fulfill the learners' diverse academic needs. Recommendations to improve the quality, relevance, and validity of English (Business English) courses have been made.

Students’ Needs Analysis of Business English At ESP Class For Business Administration Department At Nommensen HKBP University

“…Ellis & Johnson (2003) stated that Business English is often a combination of specific content related to a specific industry and general content related to effective communication in business contexts (Suryaningsih, 2021). Hutchinson and Waters (1987) attempt that it is an attitude rather than a competence, valuing the learner's reasoning and motivation for improving their business communication skills (Thavabalan et al, 2022). Teachers face challenges in focusing on main focus, specialized vocabulary, improving communication skills, understanding non-native students' needs, designing courses for future expectations, and choosing appropriate teaching and learning techniques.…”