“…Data, information, and knowledge were defined by Davenport and Prusak (1998, p.2-6) respectively as when data has meaning, it is information, and when information has been experienced, it is knowledge (Garavelli, Gorgoglione & Scozzi 2002;Karlsen & Gottschalk 2004). There is not a clear understanding of the factors that contribute to making knowledge (Davenport & Prusak 1998, p.5), since in many cases, it is intangible and tacit (Lopez-Cruz & Garnica 2018). Knowledge transfer is a communication process (Vance & Eynon 1998), which is affected by the subjects' objectives, experiences, values, and context (Garavelli, Gorgoglione & Scozzi 2002).…”