2022
DOI: 10.1108/ejm-11-2021-0918
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Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value

Abstract: Purpose Digital solutions (DS) that build on recurring revenue models (RRMs) offer new opportunities to continuously create and capture superior value. However, many firms fail to engage their sales force in digital solution selling (DS selling), leading to agency problems that receive little attention in literature. This study aims to examine the drivers of agency problems that surface in the transition toward DS selling and the sales control systems that resolve these problems. Design/methodology/approach … Show more

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Cited by 13 publications
(4 citation statements)
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“…All the authors were involved in the data analysis process, which consisted of three different rounds of coding. In each step, the authors worked closely to compare and discuss the coding structures, and they had to agree on the definitions and numbers of the codes before going to the next round (Tienken et al , 2023). In the first step, we read the transcript line by line and analysed it at a level of analysis as close as possible to the way they were voiced by the participants.…”
Section: Discussionmentioning
confidence: 99%
“…All the authors were involved in the data analysis process, which consisted of three different rounds of coding. In each step, the authors worked closely to compare and discuss the coding structures, and they had to agree on the definitions and numbers of the codes before going to the next round (Tienken et al , 2023). In the first step, we read the transcript line by line and analysed it at a level of analysis as close as possible to the way they were voiced by the participants.…”
Section: Discussionmentioning
confidence: 99%
“…Kesalahan dalam pemilihan saluran distribusi dapat menyebabkan kesulitan mencapai target penjualan (Tienken et al, 2023). Dalam ekonomi yang bebas, perhatian terhadap produk tidak hanya terbatas pada pelepasan dari gudang, melainkan melibatkan seluruh perjalanan produk hingga digunakan oleh konsumen akhir.…”
Section: Pendahuluanunclassified
“…Salesforce is well-known in the industry for its ability to interact with different business ecosystems and its superior customer relationship management features (Tienken et al, 2023). A complete solution that goes above and beyond being simply another platform includes automation for everything from sales and customer support to marketing and smart company analytics.…”
Section: Salesforce In the Business Ecosystemmentioning
confidence: 99%