“…Turning to the value co-creation literature, studies of the perceptions of stakeholder roles are also scant (Brodie, Saren, & Pels, 2011;Gronroos & Voima, 2013;Moeller et al, 2013). Literature on student engagement makes mention of the value co-creation concept (McColloch, 2009;Taylor & Wildig, 2009), however, is focused on oncampus, classroom engagement, with an emphasis on domestic students (Burdett & Crossman, 2012). Our study, therefore, addresses apparent gaps in the literature.…”