Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

Trunfio, Mariapina; Lucia, Maria Della

doi:10.1177/1096348018807293

Cited by 50 publications

(45 citation statements)

References 43 publications

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“…), a wider accent on marketing is given. For example, local food with the lens of responsible exploitation of local resources, is conceived as a sustainable marketing tool [74,75]. Also, the role of digital platforms is afforded since they are participatory tools to enhance stakeholder engagement and to co-create new ideas for the destination's sustainable development [76][77][78].…”

Section: Discussionmentioning

confidence: 99%

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

et al. 2019

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This study evaluates bibliometric analysis of sustainable tourism in the open innovation realm, depicts emerging themes, and offers critical discussion for theory development and further research. Through the use of bibliometrix, this paper investigates the amount of studies conducted in this area and verifies if such studies have represented a contribution to the evolving research in the field of sustainable tourism. Specifically, the paper identifies whether and to what extent scholars have explored these interconnections and maps to get to a conceptual structure of the field under investigation. The results identify the development status and the leading trends in terms of impact, main journals, papers, topics, authors, and countries. The analysis and the graphical presentations are crucial, as they can help both researchers and practitioners to better understand the state of the art of sustainable tourism in the experiential and digital era.

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Section: Discussionmentioning

confidence: 99%

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

et al. 2019

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“…Overall, and regardless of the topic covered, there is a prevalence of studies on Facebook (31 studies), Twitter (21 studies), YouTube (15 studies) and TripAdvisor (10 studies). Some studies analyze two or more SNSs, e.g., [23,45,46,59,63].…”

Section: Level Of Analysismentioning

confidence: 99%

“…The outcomes of the use of Web 2.0 on DMOs and destinations have been discussed in relation to several aspects: the marketing effectiveness of Web 2.0 initiatives [41,64,68]; the development of tools to improve the attractiveness of a destination and its attractions [20]; destination brand co-creation [37,46]; engagement with DMO's SNSs [8,9,21]; destination knowledge and awareness [78]; destination image restoration after crises [38]; online reputation of a destination [63]; choice of optimal/suitable channels/media for segmentation and communication [45,79]; and the effect of DMOs' SNSs on tourism flows and hotel occupancy [50].…”

Section: Outcomes Of the Use Of Web 20mentioning

confidence: 99%

Web 2.0 and Destination Marketing: Current Trends and Future Directions

Mariani

2020

Sustainability

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Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing.

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“…Contrary to many destinations, but similarly to what has been found at BASE jumping destinations (Hallin & Mykletun, 2006), the image of Lofoten as a climbing destination is not to any great extent formed by tourist organizations or DMOs; rather, it evolves within the special interest community. This is not to ignore the role of DMOs in marketing the destination in general, which has been highlighted in other studies (Trunfio & Della Lucia, 2019). As proposed by Gyimóthy (2005), a strong connection to an activity perceived as authentic can also indicate a more lasting image of the destination.…”

Section: Resultsmentioning

confidence: 93%

Shaping Climbers’ Experiencescapes: The Influence of History on the Climbing Experience

Vespestad¹,

Hansen²

2019

Journal of Hospitality & Tourism Research

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Climbing is increasingly popular in certain destinations, yet there is little knowledge of the influence of history on climbing and other adventure tourism experiences. Climbing destinations renowned within the climbing community may well be unknown to the broader tourist masses. Using qualitative interviews of climbers visiting the Lofoten Islands, Norway, this article examines how the historical context of climbing has played a part in shaping the climbers’ experiences. The study discusses the influence of history, authenticity, storytelling, and image on today’s experiencescape for climbers. It is revealed how the climbing community is influenced by history through the dissemination of stories and knowledge about places, routes, and iconic climbers. Moreover, authenticity is recognized in the perception of the place and the types of route; this includes existential authenticity, where the climbing image of Lofoten remains authentic. The climbing community together shapes the experiencescape through a mutual devotion to the climbing culture.

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Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

Cited by 50 publications

References 43 publications

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

Web 2.0 and Destination Marketing: Current Trends and Future Directions

Shaping Climbers’ Experiencescapes: The Influence of History on the Climbing Experience

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