Engagement techniques by human services nonprofits: A research note examining website best practices

Abstract

Engaging with external stakeholders is one of the most important elements of sustainable nonprofit existence, and nonprofits can enhance external stakeholder engagement through the astute use of their websites. Although industry norms for optimal website design provide insight into how specific website elements may be associated with website engagement, research on how these industry norms translate into users' behavioral engagement with nonprofits is scarce. Furthermore, research on how website design elements are associated with the depth of user engagement is lacking. The purpose of this research note is to explore the concept of nonprofit website engagement and to explain conceptually and practically what nonprofits can do to improve their websites' abilities to enhance deep and long‐term engagement among external stakeholders.

The belonging model of trust

“…Nonetheless, our belonging model of trust is novel, and our results may be further generalized. As previously mentioned, perceptions of belonging are not exclusive to employees (e.g., Lapalme et al, ), and nonprofit organizations frequently engage external stakeholders (e.g., Hoefer & Twis, ), collaborators (e.g., Kim & Peng, ), donors (e.g., James, ), and volunteers (e.g., Brudney, Meijs, & van Overbeeke, forthcoming) in an intimate manner. It is possible that perceptions of belonging and trust are similarly important for these nonemployee groups.…”

Influence of online transparency on efficiency. Analysis of spanish NGDOs

“…Web sites, which are highly flexible and accessible, are a strategic element for the transmission of information (Lee et al al., 2001;Naudé, Froneman, and Atwood, 2004;Ingenhoff and Koelling, 2009;Ozcelik, 2008). They allow stakeholders to access a broad array of constantly updated information in real time (Hoefer and Twis, 2018;López et al, 2019). Consequently, effective use of web sites not only increases transparency but also favors the development and improvement of relationships between donors, volunteers, clients and the community served by the NGO (Hart, 2002;Tremblay-Boire and Prakash, 2015;Hoefer and Twis, 2018).…”

“…They allow stakeholders to access a broad array of constantly updated information in real time (Hoefer and Twis, 2018;López et al, 2019). Consequently, effective use of web sites not only increases transparency but also favors the development and improvement of relationships between donors, volunteers, clients and the community served by the NGO (Hart, 2002;Tremblay-Boire and Prakash, 2015;Hoefer and Twis, 2018). Most NGOs maintain a web site (Hart, 2002).…”

Amazonía unida 1ª parte

“…Cuando se obtiene un compromiso fuerte y significativo con las partes externas involucradas, se garantiza el apoyo y donaciones de dinero y tiempo continuas (Gazley, Littlepage y Bennett, 2012;McCambridge, 2015). Por este motivo las organizaciones deberían planear un claro proceso para transformar al donante ocasional en uno comprometido con la organización (Hoefer y Twis, 2018).…”