Engagement strategy for customer loyalty in a Peruvian Company
Isabel Esperanza Arango-Huancahuari,
Shiomara Aracelli Ponce-Merino,
Alfredo Martín Berrospi-Ytahashi
et al.
Abstract:The general objective of this research was to identify how the engagement strategy affects customer loyalty of Econolentes, Metropolitan Lima 2021. In this sense, a non-experimental, crosssectional design was used, with a quantitative and explanatory level approach. The population under study was infinite, made up of clients over 18 years of age who interact with the company in person, online or both. We worked with a non-probabilistic sample for convenience, made up of 150 clients. The technique used was the … Show more
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