Engagement

Abstract

The definitive international reference on strategic communication The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication. Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact. • Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21 st century strategic communication • Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations' and those whom they seek to influence • Goes beyond traditional, US-dominated perspectives to provide an international approach • Explores strategic communication from a much-needed sociocultural perspective • Examines strategic communication's role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds • Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library. Written with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide. ABOUT THE AUTHOR ROBERT L. HEATH, P HD, (professor emeritus, University of Houston, USA) recently published two four-volume works: Public Relations: Critical Concepts in Media and Cultural Studies (2013) and Strategic Communication (with Anne Gregory) as part of Sage Benchmarks ...

Analisis Pengembangan Wisata Urban di Kota Bontang dalam Perspektif Komunikasi Strategis

“…Namun, implementasinya juga dapat dilihat dari pandangan multiple actors mengingat adanya keterlibatan aktif swasta/perusahaan melalui program TJSL mereka. Dalam setting komunikasi strategis organisasi, keterlibatan organisasi menjadi alat untuk memfasilitasi tanggung jawab sosialnya, berkontribusi dalam membangun modal sosial, serta memperoleh legitimasi melalui upaya responsif untuk memenuhi ekspektasi stakeholder (Johnston, 2018). Hal ini menjadi fakta penting bagi Pemerintah Kota, sebagaimana ditegaskan oleh Taylor & Sommerfeldt (2021) bahwa menciptakan modal sosial yang berasal masyarakat menjadi tujuan komunikasi strategis dalam pembangunan.…”

Abrupt Transformation in Pedagogy: How Do Students Engage Academically in the Face-to-Face Online Learning Environment?

“…Affective engagement is students' emotional response to the school context (Yulia, Sulistyo, & Cahyono, 2020). It can manifest in negative or positive emotions that lead to students' actions (Johnston, 2018). In addition, affective engagement is also a feeling of identification and belonging (Moreira, et al, 2021), such as interest in expressing enthusiasm and employing curiosity (Di Leo, Muis, Singh, & Psaradellis, 2019).…”

DTKS Verification Collaboration as the Practice of Strategic Communication by Handil Bakti Village Government

“…Strategic communication figures (Fredriksson & Pallas, 2018;Werder, 2020) suggest that public sector organizations need strategic communication more than any other entity to build a reputation and gain legitimacy from their public. From a strategic communication point of view, Johnston (2018) explains that the concept of engagement can be an effective strategy to achieve organizational goals, where the highest form of engagement is collaboration. Effective and collaborative communication between actors involved in the implementation of the Social Assistance program is the key to achieving the program's objectives, namely the distribution of assistance to the community that is right on target.…”