“…In addition to lifecycle factors, social and economic indicators like income, education, and employment influence household energy demand (Kriström, 2006:108). Role of income, for instance, is prominent in determining energy demand, with income being positively correlated with energy demand (Brandon and Lewis, 1999;Brounen et al, 2012;Druckman and Jackson, 2008;Ewing and Rong, 2008;Guerra Santin et al, 2009;Kriström, 2006;Larson et al, 2012;O'Neill and Chen., 2002;Vassileva et al, 2012). However, the effect of income on energy demand is more complex than a simple correlation.…”