Abstract. Production of construction materials causes serious damage to environment. On the other hand, this industry in big scales and with big effect uses waste of other industries that promotes improvement of an ecological situation. The advanced entities build the activities according to standards of the ISO 14000 and theEco-ManagementandAuditScheme (EMAS) series, implement the principles of ecological management. But process goes slowly. As objective obstacles the financial barrier (expenses), ignorance of effects to environment (unhealthy work conditions degree) and what operations need to be performed (to undertake) act. The main difficulty of the problem resolution of ecological production is the person, its values and motives, his consciousness and behavior. Results of research of ecological motivation of future specialists and heads of the entities on production and application of construction materials are given in article. The determining role of mentality and ecological consciousness at slow rates of implementation in production of eco-efficient technologies is proved.